000 00397 a2200145 4500
020 _a817929059X
082 _a658.83
_bKYA
090 _c13549
_d19950
100 _aKyambalesa, Henry
245 _aSuccessful marketing in the 21st century
_bthe imperatives, concepts and challenges
260 _aNew Delhi
_bInfinity books
300 _axv, 320p.
_c22cm.
650 _aMarket research
942 _cL
999 _c41878
_d41878