| 000 | 00450 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a9780749453787 | ||
| 082 |
_a658.8902 _bMCD |
||
| 090 |
_c13552 _d19956 |
||
| 100 | _aMcDonald, Malcolm | ||
| 245 |
_aMalcolm McDonald on marketing planning _bunderstanding marketing plans and strategy |
||
| 260 |
_aLondon _bKogan page _c2008 _g2008 |
||
| 300 |
_ax, 197p. _c22cm. |
||
| 650 | _aMARKETING - MANAGEMENT | ||
| 650 | _aMARKETING - PLANNING | ||
| 942 | _cL | ||
| 999 |
_c41881 _d41881 |
||