000			00387 a2200145 4500
020			_a0074632019
082			_a659.1 _bJON
090			_c15948 _d24081
100			_aJones, John Philip
245			_aWhat's in a brand _bbuilding brand equity through advertising
260			_aNew Delhi _bTata McGraw-Hill _c1998 _g1998
300			_axxiii,335p. _c23cm
650			_aADVERTISING
942			_cSR
999			_c43993 _d43993