000 00418 a2200169 4500
020 _a8175542888
082 _a658.802
_bSMI
090 _c15967
_d24106
100 _aSmith, P.R.
245 _aMarketing communications
_ban integrated approach
250 _a4th.
260 _aLondon
_bKogan
_c2005
_g2005
300 _axvi, 696p.
_c24cm.
650 _aGENARAL MANAGEMENT
700 _aTaylor, Jonathan
942 _cSR
999 _c44010
_d44010