000 00437 a2200169 4500
020 _a0029184614
082 _a658.8
_bKOT
090 _c16065
_d24383
100 _aKotler, Philip
245 _aSocial marketing
_bstrategies for changing public behavior
260 _aNew York
_bThe Free Press
_c1989
_g1989
300 _axii, 401p.
_c25cm.
650 _aMARKETING
650 _aMANAGEMENT
700 _aRoberto, Eduardo L
942 _cSR
999 _c44098
_d44098