000 00401 a2200157 4500
020 _a0131509624
082 _a658.8
_bFIL
090 _c16066
_d24384
100 _aFill, Chris
245 _aMarketing communications
_bframeworks theories, and applications
260 _aLondon
_bPrentice Hall
_c1995
_g1995
300 _axx, 515p.
_c24cm.
650 _aMANAGEMENT
650 _aMARKETING
942 _cSR
999 _c44099
_d44099