000 00431 a2200169 4500
020 _a8120308778
082 _a658.8
_bKOT
090 _c16257
_d24639
100 _aKotler, Philip
245 _aMarketing management
_banalysis planning implementation and control
250 _a8th
260 _aNew Delhi
_bPrentice Hall
_c1995
_g1995
300 _axxx, 801p.
_c26cm.
650 _aMANAGEMENT
650 _aMARKETING
942 _cSR
999 _c44266
_d44266