000 00458 a2200181 4500
020 _a0030288924
082 _a658.8
_bHOF
090 _c16327
_d24738
100 _aHoffman, K Douglas
245 _aEssentials of services marketing
_bconcepts strategies
250 _a2nd
260 _aAustralia
_bSouth Western
_c2001
_g2001
300 _axxi, 569p.
_c25cm.
650 _aMANAGEMENT
650 _aMARKETING
700 _aBateson, John E.G
942 _cSR
999 _c44329
_d44329