000 00393 a2200157 4500
020 _a0071450939
082 _a658.8
_bPAR
090 _c16332
_d24745
100 _aParry, Mark E.
245 _aStrategic marketing management
_ba means end approach
260 _aNew York
_bMcGraw Hill
_c2002
_g2002
300 _aix, 275p.
_c23cm.
650 _aMANAGEMENT
650 _aMARKETING
942 _cSR
999 _c44334
_d44334