000 00395 a2200157 4500
020 _a0130173924
082 _a658.8
_bLOV
090 _c16412
_d24850
100 _aLovelock, Christopher
245 _aServices marketing
_bpeople technology strategy
250 _a4th
260 _aNew Jersey
_bPrentice Hall
_c2001
_g2001
300 _axviii, 717p.
_c24cm.
650 _aMARKETING
942 _cSR
999 _c44408
_d44408