000 00418 a2200169 4500
020 _a0618192425
082 _a658.8
_bPRI
090 _c16419
_d24859
100 _aPride, William M.
245 _aMarketing
_bconcepts and strategies
250 _a12th
260 _aBoston
_bHoughton Mifflin Company
_c2003
_g2003
300 _axxvii, 740p.
_c28cm.
650 _aMARKETING
700 _aFerrell, O.C.
942 _cSR
999 _c44415
_d44415