000 00486 a2200193 4500
020 _a0071116745
082 _a658.8
_bMAR
090 _c16429
_d24871
100 _aWalker, Orville C.
245 _aMarketing strategy
_ba decision - focused approach
250 _a5th
260 _aBoston
_bMcGraw Hill
_c2006
_g2006
300 _axx,346p.
_c26cm
650 _aMARKETING
700 _aLarreche, Jean - Claude
700 _aMullins, John W
700 _aBOyd, Harper W
942 _cPR
999 _c44425
_d44425