000 00393 a2200157 4500
020 _a0333715659
082 _a658.8003
_bBAK
090 _c16515
_d24979
100 _aBaker, Michael J.
245 _aMacmillan dictionary of marketing and advertising
250 _a2nd
260 _aLondon
_bMacmillan
_c1998
_g1998
300 _axix,293p.
_c23cm
650 _aGENERAL MANAGEMENT
942 _cPR
999 _c44506
_d44506