000			00429 a2200157 4500
020			_a8126508582
082			_a658.83 _bKOT
090			_c18706 _d28914
100			_aKotler, Philip
245			_aLateral marketing _bnew techniques for finding breakthrough ideas
260			_aNew Jersey _bJohn Wiley _c2006 _g2006
300			_axvi, 206p. _c24cm.
650			_aGENERAL MANAGEMENT
700			_aBes, Fernando Trias De
942			_cSR
999			_c46525 _d46525