000 00500 a2200193 4500
020 _a0072322977
082 _a658.8
_bBEA
090 _c19938
_d30773
100 _aBearden, William O.
245 _aMarketing
_bprinciples & perspectives
250 _a3rd ed.
260 _aBoston
_bMcGraw Hill
_c2001
_g2001
300 _axxxvii,596p.
_c27cm
440 _aMcGrew -Hill series in management
650 _aMarketing
700 _aIngram, Thomas N.
700 _aLaForge Raymond W.
942 _cSR
999 _c47618
_d47618