000 00485 a2200181 4500
020 _a0750609974
082 _a658.8
_bWIL
090 _c23271
_d37202
100 _aWilmshurst, John
245 _aThe fundamentals and practice of marketing
250 _a3rd ed.
260 _aOxford
_bButterworth - Heinemann Ltd.
_c1978
_g1978
300 _aviii,324p.
_c27cm
440 _aMarketing series
650 _aManagement of distribution
650 _aGeneral management
942 _cL
999 _c50528
_d50528