| 000 | 00518 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0071125132 | ||
| 082 |
_a658.8 _bLOV |
||
| 090 |
_c23282 _d37252 |
||
| 100 | _aLovelock, Christopher H. | ||
| 245 |
_aMarketing challenges _bcases & exercises |
||
| 260 |
_aNew york _bMcGraw-Hill Book Company _c1993 _g1993 |
||
| 300 |
_axxxix,628p. _c24cm |
||
| 440 | _aMcGraw-Hill Series in marketing | ||
| 650 | _aMANAGEMENT OF DISTRIBUTION | ||
| 650 | _aGENERAL MANAGEMENT | ||
| 700 | _aWeinberg, Charles B. | ||
| 942 | _cL | ||
| 999 |
_c50538 _d50538 |
||