000 00581 a2200193 4500
020 _a8185617597
082 _a658.802
_bWIL
090 _c23291
_d37304
100 _aWilson, Richard M. S.
245 _aStrategic marketing management
_bplanning, implementation and control
260 _aNew Delhi
_bViva Books Private Limited
_c1996
_g1996
300 _axx,644p.
_c28cm
650 _aGENERAL MANAGEMENT
650 _aGENERAL TOPICS OF MARKETING MANAGEMENT
650 _aMANAGEMENT OF DISTRIBUTION
700 _aPearson, David J.
700 _aGilligan, Colin
942 _cL
999 _c50547
_d50547