000 00418 a2200157 4500
020 _a0070460272
082 _a658.84
_bDIR
090 _c23292
_d37323
100 _aNash, Edward L.
_eed.
245 _aThe direct marketing handbook
260 _aNew york
_bMcGraw-Hill Book Company
_c1992
_g1992
300 _axxxiii,825p.
_c24cm
650 _aMANAGEMENT OF DISTRIBUTION
650 _aMARKETING CHANNELS
942 _cL
999 _c50548
_d50548