000			00535 a2200193 4500
020			_a0070275432
082			_a658.802 _bCRA
090			_c23303 _d37345
100			_aCravens, David W.
245			_aStrategic marketing
250			_a6th ed.
260			_aBoston _bIrwin/ McGraw-Hill _c1982 _g2000
300			_axvi,752p. _c24cm
440			_aThe irwin / mcgraw-hill series in marketing
650			_aGeneral Management
650			_aGeneral topics of marketing management
650			_aManagement of distribution
942			_cL
999			_c50558 _d50558