000 00636 a2200217 4500
020 _a0256031312
082 _a658.802
_bREA
090 _c23312
_d37361
100 _aMcCarthy, E. Jerome
_eed.
245 _aReading and cases in basic marketing
250 _a4th ed.
260 _aIllinois
_bRichard D. Irwin, Inc
_c1975
_g1984
300 _axiii,387p.
_c25cm
440 _aThe irwin series in marketing
650 _aGeneral topics of marketing management
650 _aGeneral Management
650 _aManagement of distribution
700 _aGrashof, John F.
_eed.
700 _aBrogowicz, Andrew A.
_eed.
942 _cL
999 _c50565
_d50565