| 000 | 00636 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0256031312 | ||
| 082 |
_a658.802 _bREA |
||
| 090 |
_c23312 _d37361 |
||
| 100 |
_aMcCarthy, E. Jerome _eed. |
||
| 245 | _aReading and cases in basic marketing | ||
| 250 | _a4th ed. | ||
| 260 |
_aIllinois _bRichard D. Irwin, Inc _c1975 _g1984 |
||
| 300 |
_axiii,387p. _c25cm |
||
| 440 | _aThe irwin series in marketing | ||
| 650 | _aGeneral topics of marketing management | ||
| 650 | _aGeneral Management | ||
| 650 | _aManagement of distribution | ||
| 700 |
_aGrashof, John F. _eed. |
||
| 700 |
_aBrogowicz, Andrew A. _eed. |
||
| 942 | _cL | ||
| 999 |
_c50565 _d50565 |
||