000			00617 a2200217 4500
020			_a0256082049
082			_a658.82 _bENG
090			_c23324 _d37414
100			_aEngel, James F.
245			_aPromotional strategy _bmanaging the marketing communications process
250			_a7th ed.
260			_aBoston _bRichard D. Irwin, Inc _c1967 _g1991
300			_axxv,753p. _c24cm
440			_aThe irwin series in marketing
650			_aGeneral Management
650			_aManagement of distribution
650			_aSales promotion
700			_aKinnear, Thomas C.
700			_aWarshaw, Martin R.
942			_cL
999			_c50577 _d50577