| 000 | 00432 a2200157 4500 | ||
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| 020 | _a8126508574 | ||
| 082 |
_a658.8 _bKOT |
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| 090 |
_c24873 _d41134 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing insights from A to Z _b80 concepts every manager needs ti know |
||
| 260 |
_aNew Jersey _bJohn Wiley & Sons _c2003 _g2003 |
||
| 300 |
_axviii,206p. _c24cm |
||
| 650 | _aMarketing | ||
| 650 | _aMarketing management | ||
| 942 | _cL | ||
| 999 |
_c51912 _d51912 |
||