000 00424 a2200157 4500
020 _a9780631200918
082 _a658.848
_bHAN
090 _c25188
_d41533
100 _aMonye, Sylvester O.
_eed.
245 _aThe handbook of international marketing communication
260 _aMassachusetts
_bBlackwell
_c2000
_g2000
300 _axv, 294p.
_c26cm.
650 _aMARKETING MANAGEMENT
650 _aMANAGEMENT
942 _cSR
999 _c52181
_d52181