| 000 | 00482 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9780199274895 | ||
| 082 |
_a658.4012 _bPER |
||
| 090 |
_c25312 _d42741 |
||
| 100 | _aPercy, Larry | ||
| 245 | _aStrategic advertising management | ||
| 250 | _a2nd ed. | ||
| 260 |
_aOxford _bOxford University Press _c20001 _g2001 |
||
| 300 |
_axviii,335p. _c24cm |
||
| 650 | _aStrategic Management | ||
| 650 | _aAdvertising | ||
| 650 | _aPlanning | ||
| 700 | _aElliott, Richard | ||
| 942 | _cL | ||
| 999 |
_c52280 _d52280 |
||