000 00505 a2200193 4500
020 _a0749436786
082 _a658.827
_bBRA
090 _c26238
_d45399
100 _aBaskin, Merry
_eed.
245 _aBrand new brand thinking
_bbrought to life by 11 experts who do
260 _aLondon
_bKogan page
_c2002
_g2002
300 _ax, 212p.
_c24cm.
650 _aMANAGEMENT
650 _aSALES PROMOTION
650 _aBRANDS
650 _aMARKETING MANAGEMENT
700 _aEarls, Mark
_eed.
942 _cL
999 _c53105
_d53105