000 00494 a2200193 4500
020 _a8131503275
082 _a658.8
_bHOF
090 _c26346
_d45559
100 _aHoffman, K. Douglas
245 _aServices marketing
_bconcepts, strategies & cases
250 _a3rd.
260 _aDelhi
_bThomson South-Western
_c2006
_g2007
300 _axix, 588p.
_c24cm.
650 _aMARKETING MANAGEMENT
650 _aMARKETING
650 _aMANAGEMENT
700 _aBateson, John E.G.
942 _cL
999 _c53189
_d53189