000 00432 a2200181 4500
020 _a9788131505656
082 _a658.83
_bZIK
090 _c26397
_d45642
100 _aZikmund, William G.
245 _aMarketing Research
260 _aNew Delhi
_bCengage Learning
_c2007
_g2007
300 _a632p.
_c24cm
650 _aMARKETING
650 _aMANAGEMENT
650 _aMARKET RESEARCH
700 _aBabin, Barry J.
942 _cL
999 _c53231
_d53231