000 00508 a2200169 4500
020 _a9781591397625
082 _a658.802
_bMAR
090 _c26542
_d45846
245 _aMarketer's toolkit
_bthe 10 strategies you need to succeed
260 _aBoston
_bHarvard Business School Press
_c2006
_g2006
300 _axviii,238p.
_c23cm
440 _aHarvardbusiness essentials
650 _aGeneral management
650 _aGeneral topics of marketing management
650 _aManagement of marketing
942 _cL
999 _c53352
_d53352