000 00489 a2200193 4500
020 _a0538876697
082 _a658.83
_bMCD
090 _c26585
_d45900
100 _aMcDaniel, Carl
245 _aMarketing research essentials
250 _a2nd.
260 _aOhio
_bSouth-Western College Publication
_c1995
_g1998
300 _axxii, 490p.
_c25cm.
650 _aMANAGEMENT
650 _aMANAGEMENT OF MARKETING
650 _aMARKETING RESEARCH
700 _aGates, Roger
942 _cL
999 _c53393
_d53393