000 00445 a2200169 4500
020 _a0030243564
082 _a658.83
_bZIK
090 _c26611
_d45925
100 _aZikmund, William G.
245 _aEssentials of marketing research
260 _aFort worth
_bHarcourt Brace Publishers
_c1999
_g1999
300 _axxii,422p.
_bill
_c26cm
650 _aMarket research
650 _aManagement
650 _aManagement of marketing
942 _cL
999 _c53416
_d53416