| 000 | 00459 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780199577217 | ||
| 082 |
_a658.8 _bPAL |
||
| 090 |
_c26800 _d46387 |
||
| 100 | _aPalmer, Adrian | ||
| 245 |
_aIntroduction to marketing _btheory and practice |
||
| 250 | _a2nd | ||
| 260 |
_aOxford _bOxford University Press _c2009 _g2009 |
||
| 300 |
_axxiii, 551p. _c24cm. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 650 | _aMARKETING | ||
| 942 | _cL | ||
| 999 |
_c53575 _d53575 |
||