000 00408 a2200169 4500
020 _a9780132102926
082 _a658.8
_bKOT
090 _c28660
_d49922
100 _aKotler, Philip
245 _aMarketing management
250 _a14th
260 _aBoston
_bPrentice Hall
_c2012
_g2012
300 _axxii, 131p.
_c28cm.
650 _aMARKETING - MANAGEMENT
700 _aKeller, Kevin Lane
942 _cPR
999 _c55266
_d55266