000 00492 a2200181 4500
020 _a0750619902
082 _a658.8
_bFIF
090 _c28703
_d49997
100 _aFifiels, Paul
245 _aStrategic marketing management
_bplanning and control, analysis and decision
260 _aOxford
_bButterworth-Heinemann
_c1995
_g1995
300 _axvii, 317p.
_c30cm.
650 _aMarketing
650 _aStrategic Marketing
650 _aManagement
700 _aGilligan, Colin
942 _cL
999 _c55307
_d55307