000 00456 a2200181 4500
020 _a9780273756064
082 _a658.8
_bLOV
090 _c28958
_d50530
100 _aLovelock, Christopher
245 _aServices marketing
_bpeople, technology, strategy
250 _a7th
260 _aBoston
_bPearson Education
_c2011
_g2011
300 _a648p.
_c27cm.
650 _aSERVICE MARKETING
650 _aMARKETING
700 _aWirtz, Jochen
942 _cSR
999 _c55541
_d55541