000 00406 a2200157 4500
020 _a025611319X
082 _a658.8
_bBEA
090 _c30323
_d53131
100 _aBearden, William O.
245 _aMarketing
_bprinciples & perspectives
260 _aChicago
_bIrwin
_c1995
_g1995
300 _axlviii, 631p.
_c28cm.
650 _aMARKETING
700 _aIngram, Thomas N.; Laforge Raymond W.
942 _cPR
999 _c56833
_d56833