000 00549 a2200205 4500
020 _a9780470888018
082 _a658.872
_bCES
090 _c30412
_d53394
100 _aCesari, Rick
245 _aBuy now
_bcreative marketing that gets customers to respond to you and your product
260 _aNew Jersey
_bJohn Wiley
_c2011
_g2011
300 _axiv, 224p.
_c24cm.
650 _aMANAGEMENT
650 _aDIRECT MARKETING
650 _aCUSTOMER RELATIONS
650 _aBUSINESS
700 _aLynch, Ron
700 _aKelly, Tom
942 _cSR
999 _c56922
_d56922