000			00588 a2200205 4500
020			_a 9780787998325
082			_a658.8 _bDUN
090			_c30739 _d54058
100			_aDunn, Michael E.
245			_aThe marketing accountability imperative _bdriving superior returns on marketing investments
260			_aSan Francisco _bJossey - bass _c2009 _g2009
300			_axiii, 450p. _c24cm.
650			_aInvestment level
650			_aCost management
650			_aInvestment
650			_aMarketing management
650			_aGeneral management
700			_aHalsall, Chris
942			_cSR
999			_c57248 _d57248