000 00446 a2200169 4500
020 _a9780071326377
082 _a658.8
_bMUL
090 _c30741
_d54067
100 _aMullins, John W.
245 _aMarketing management
_ba strategic decision-making approach
250 _a8th
260 _aNew York
_bMcGraw-Hill
_c2013
_g2013
300 _axxi, 547p.
_c25cm.
650 _aMARKETING MANAGEMENT
700 _aWalker, Orville C.
942 _cSR
999 _c57250
_d57250