| 000 | 00495 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9780070581593 | ||
| 082 |
_a658.827 _bSEN |
||
| 090 |
_c31039 _d54639 |
||
| 100 | _aSengupta, Subroto | ||
| 245 |
_aBrand positioning _bstrategies for competitive advantage |
||
| 250 | _a2nd | ||
| 260 |
_aNew Delhi _bTata Mcgraw - hill _c2005 _g2005 |
||
| 300 |
_axiv, 297p. _c23cm. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aMARKETING | ||
| 650 | _aSALES PROMOTION | ||
| 650 | _aPRODUCT CLASS | ||
| 942 | _cSR | ||
| 999 |
_c57548 _d57548 |
||