000 00493 a2200193 4500
020 _a9780470822296
082 _a658.827
_bDHA
090 _c31043
_d54646
100 _aDhar, Mainak
245 _aBrand management 101
_b101 lessons from real world marketing
260 _aSingapore
_bJohn wiley
_c2007
_g2007
300 _avii, 215p.
_c23cm
650 _aPeople
650 _aBrand name product
650 _aAdvertising
650 _aMarketing
650 _aSales promotion
942 _cL
999 _c57552
_d57552