| 000 | 00471 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9798178084397 | ||
| 082 |
_a658.827 _bDRA |
||
| 090 |
_c31045 _d54650 |
||
| 100 | _aDrawbaugh, Kevin | ||
| 245 |
_aBrands in the balance _bmeeting the challenges to commercial identity |
||
| 260 |
_aNew Delhi _bPearson Education _c2001 _g2001 |
||
| 300 |
_aviii, 278p. _c24cm |
||
| 650 | _aYahoo | ||
| 650 | _aBrand choice | ||
| 650 | _aProduct | ||
| 650 | _aCoca-cola | ||
| 942 | _cL | ||
| 999 |
_c57554 _d57554 |
||