000 00549 a2200193 4500
020 _a9788131500231
082 _a658.84
_bVIT
090 _c31073
_d54692
100 _aVitale, Robert P.
245 _aBusiness to business marketing
_banalysis & practice in a dynamic environment
260 _aSouth western
_bThomson
_c2002
_g2002
300 _axxiii, 534p.
_c23cm
650 _aCustomer relationship
650 _aMarket communication
650 _aBusiness ethics
650 _aCrisis management
700 _aGiglierano, Joseph
942 _cL
999 _c57581
_d57581