000 00553 a2200217 4500
020 _a9780333994375
082 _a658.8
_bMCD
090 _c31200
_d54873
100 _aMacdonald, Malcolm
245 _aMarketing
_ba complete guide
260 _aNew York
_bPalagrave macmillan
_c2003
_g2003
300 _axxv, 556p.
_c23cm
650 _aProduct research
650 _aMarketing
650 _aConsumer behavior
650 _aCustomer value
650 _aMarketing research
700 _aBass, Margrit
700 _aChristoper, Martin
942 _cL
999 _c57708
_d57708