000			00675 a2200229 4500
020			_a9780749447762
082			_a658.8 _bMAR
090			_c31465 _d55582
100			_aGamble, Paul R.
245			_aMarketing revolution _bthe radical new approch to transforming the business, the brand & the bottom line
260			_aLondon _bKogan Page _c2006 _g2006
300			_axii, 308p. _c23cm.
650			_aOPERATIONAL ANALYSIS,
650			_aREVOLUTIONIZE MARKETING,
650			_aCUSTOMER INDSIGHT,
650			_aSTRATEGIC PLANNING,
650			_aCUSTOMER RELATIONSHIP,
700			_aStone, Merlin
700			_aTapp, Alan
700			_aMarsella, Anthony
942			_cSR
999			_c57968 _d57968