000			00728 a2200253 4500
020			_a9788125913719
082			_a658.8005 _bGOV
090			_c31502 _d55706
100			_aGovindarajan, M.
245			_aIndustrial marketing management
260			_aNew Delhi _bVikas Publishing House _c2003 _g2003
300			_axxii, 281p. _c24cm.
650			_aIndustrial Marketing Planning
650			_aJoint Venture
650			_aCurrent market Scene
650			_aGlobalisation
650			_aLine Activities
650			_aMarketing Research _aMarketing Research
650			_aMarketing Orientation
650			_aMarketing Performance
650			_aEconomic Environment
650			_aIndustrial Buying Behaviour
942			_cSR
999			_c58005 _d58005