| 000 | 00651 a2200217 4500 | ||
|---|---|---|---|
| 020 | _a9788129707154 | ||
| 082 |
_a659.1 _bJON |
||
| 090 |
_c31533 _d55750 |
||
| 100 | _aJones, John Philip | ||
| 245 |
_aHow to turn advertising expenses into investments _b20 signposts to greater efficiency |
||
| 260 |
_aNew Delhi _bPearson _c2005 _g2005 |
||
| 300 |
_axvii, 328p. _c25cm. |
||
| 650 | _aAdvertising Matter | ||
| 650 | _aAdvertising Strength | ||
| 650 | _aMature Markets | ||
| 650 | _aAdvertising Budget | ||
| 650 | _aAdvertising Media | ||
| 650 |
_aFunctional Performance _aFunctional Performance |
||
| 650 | _aQualitative Research | ||
| 942 | _cSR | ||
| 999 |
_c58036 _d58036 |
||