000			00650 a2200229 4500
020			_a9780749442132
082			_a658.827 _bGEL
090			_c31534 _d55751
100			_aGelder, Sicco Van
245			_aGlobal brand strategy _bunlocking brand potential across countries, cultures market
260			_aNew Delhi _bKogan Page _c2004 _g2004
300			_axii, 260p. _c23cm.
650			_aBRAND REPUTATION
650			_aLOCAL CONVENTION
650			_aMARKING MIX
650			_aBRAND EXPRESSION
650			_aEXPORT MARKETING
650			_aBRAND NAME PRODUCTS _aBRAND NAME PRODUCTS
650			_aBRANDING
650			_aBRAND REMAIN
942			_cSR
999			_c58037 _d58037