000			00731 a2200265 4500
020			_a9789812431332
082			_a658.8 _bFER
090			_c31540 _d55757
100			_aFerrell, O.C.
245			_aMarketing strategy
250			_a2nd.
260			_aNew Delhi _bVikas Publishing _c2002 _g2002
300			_axxvi, 469p. _c24cm.
650			_aStrategic Marketing Process
650			_aStrategic Marketing Planning
650			_aProduct Strategy
650			_aMarketing Communication
650			_aSupply Chain Management
650			_aPolitical Trends _aPolitical Trends
650			_aEconomic Growth
650			_aOrganizational Culture
700			_aLucas, George H.
700			_aHartline, Michael D.
942			_cSR
999			_c58043 _d58043