000 00688 a2200253 4500
020 _a9789812548719
082 _a658.83
_bCHU
090 _c31553
_d55771
100 _aChurchill, Gilbert A.
245 _aMarketing research
_bmethodological foundation
250 _a8th.
260 _aLondon
_bThomson
_c2002
_g2002
300 _axxvi, 1006p.
_c25cm.
650 _aSecondary Data
650 _aOrganizational Flexibility
650 _aProblem Definition
650 _aResearch Process
650 _aCollecting the Data
650 _aData Analysis
_aData Analysis
650 _aStatistical techniques
650 _aResearch Report
700 _aLacobucci, Dawn
942 _cSR
999 _c58056
_d58056